People no longer value storage space as much as they value functionality, and by "functionality," I mean "multi-functionality." The iPod is now just one apps of dozens on your phone. By 2012, sales of iPods (including the iPod Touch, Nano, Shuffle, and Classic) had dipped to less than 12 million from the 54.83 million sold in 2009, the peak year for the category. Or maybe Apple just doesn't care if you have a huge music collection and want access to all of it, whether or not you have service at any particular moment. Maybe it was the old-fashioned notion of having something that did just one thing, that couldn't distract you with email. In addition to a touchscreen face, Apple Watch uses a "digital crown"-or, as you might have heard it called before, a button and a dial.) Maybe it was those buttons, which seem downright antiquated next to Apple's touchscreen everything. Perhaps finishing off the original "i" portable was part of Apple's plan to stop giving all its devices names that start with that lower-case letter 1. With nary a word, Apple took the iPod off its website and out of its stores yesterday, shortly after the announcement of new giant iPhones and the Apple Watch. It downsized buttons, gained a more streamlined clickwheel, and fattened up to 160 GB-enough space to store 40,000 songs. Launched in October 2001, the iPod (most recently known as the iPod Classic) matured a bit over those 13 years.
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